Before heading to an event, study the attendee list

29 Apr

Posted by: BryanPerson in: Social media and your career

With my “hiring/getting hired in a 2.0 world“-themed Social Media Breakfast coming up on Thursday, I thought today would be a good a day as any to launch a new series on this blog called Social Media and Your Career. Here’s the first installment …

Attendee list screenshot

A great way to maximize your networking opportunities at face-to-face events is to study the attendee list in advance and identify and research two or three people whom you’d like to meet.

While not all event organizers openly publish the names and affiliations of their registrants ahead of time, the ones that bring together the social media crowd often do. Take the registration pages for PodCamp Boston, WebInno, and my own Social Media Breakfast 7 as examples. If you scroll down on all of those pages, you’ll see who’s scheduled to attend, along with some combination of their company names, websites, blogs, and Twitter handles.

Now, do your homework: Select a few names from the list; follow their corresponding links; and learn more about what interests them, using their blog posts, tweets, about pages, and social networking profiles as guides. Then, once you arrive at the event, seek out those people on your must-meet list and use some of the information you’ve gleaned online as conversation starters.

Whether you’re a student looking to speak with an expert in your area(s) of interest or you’re a seasoned professional wanting to expand your personal network, you’ll always get much more out of the events where you make meaningful connections. Help your chances of making those connections happen by doing a bit online legwork ahead of time.

Social Media and Your Career is a series of posts on BryanPerson.com that covers how to use the tools and best practices of social media and social networking to jumpstart your professional life and/or raise your professional profile.

6 Responses

Zach
30|Apr|2008 1

Great tip! Also, I enjoy using these lists to find new Twitters to follow- it’s a great way to get to digitally know someone before an event and figure out who I should really look for.

Seeing as how I’m signed up for each of the three events you’ve listed here- I should thank you in advance for “introducing” me to a bunch of new people. Thanks!
Lizkdc Dislocation
02|May|2008 2

Tweet Your Way to a Job (Social Media Breakfast 7)…

Social Media Breakfast 7 BostonThe top sign that a professional event was worth it to the audience occurs when each participant gets home. If you find yourself sorting through your notes, checking out new sites, updating your feeds, and adding…
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06|May|2008 3

[...] Before heading to an event, study the attendee list – Keep that in mind when coming for Social Media Breakfast: Singapore 2! [...]
shinheelee
08|May|2008 4

Great advise for a student like me (:
Yet, a little bit cautious about privacy?

First post read on your blog made me think, “I followed the right twiter”

thanks!
Shawn
23|May|2008 5

If they do publish an attendee list ahead of time, don’t be afraid to reach out to people you’d like to meet to see if they’d like to grab a cup of coffee.

Homework is huge. I was networking with someone and mentioned something from an article he’d written, and I think he actually blushed. Talk about earning a few extra bonus points….
“Real Life” Networking Tips (and Other PR Blog Jots) « Media Bullseye – A New Media and Communications Magazine
02|Jun|2010 6

[...] “Real Life” Networking Tips BryanPerson.com Online social networking has become an important element in business, and can be of great assistance to job seekers using professional sites like LinkedIn or Facebook. But what about in person networking? Events held offline are a great opportunity for that, and Bryan Person advises attendees to check out the list of others attending in advance of the event, that way you can plan who you’d most like to touch base with. “Select a few names from the list; follow their corresponding links; and learn more about what interests them, using their blog posts, tweets, about pages, and social networking profiles as guides. Then, once you arrive at the event, seek out those people on your must-meet list and use some of the information you’ve gleaned online as conversation starters.” Mom Blogs are Where it’s At Problogger Not long ago, Susan Getgood wrote a great piece for Media Bullseye on the best way to reach out to “mommy blogs.” Michelle Mitchell explains why mom blogs are a powerhouse online, and will continue to dominate. Of particular note to marketers, she discusses the economic power many a mommy blogger wields. “Because women are generally the buyers for their homes in everything from clothing to food to minivans mom blogs talk about things that can be bought and sold, products that can be promoted and services that most households need. Proctor and Gamble, Sony or General Electric can throw up their logos on PerezHilton and that might make them look rather hip but if they can get Dooce to say she liked their stuff that’s when the sales start rolling in. You’ve heard “The hand that rocks the cradle rules the world”? Well she who does the shopping then blogs about it rules the net.” [...]