crayon’s Greg Verdino has a good blog post up that’s aimed squarely at those of us who hang inside the social media bubble.

His message? While we spending time salivating over, chatting up, Twittering about the latest shiny new object or social tool, many of our potential clients are still learning to use the so-called “last big thing” that we’ve long since grown bored with.

Stop fixating on the next, and start getting smart about the now — or even the recent. Before asking what shiny objects are sparkling just around the bend, take a look at the many, many channels that are available to you today and ask yourself if you’ve done the best job of experimenting, optimizing, standardizing and internalizing the way you use the long list of the not-so-new to engage consumers.

Back to basics
Greg’s post certainly strikes a chord with me, as I prepare to deliver a Blogging 101 presentation at a PRSA San Antonio all-day seminar next Thursday, October 2.

Remember blogging, that potentially powerful communications channel that in some corners is getting left behind in favor of the simpler, more Twitter-sized alternatives (and yes, I sheepishly count myself among the guilty in this trend)? Well, in fact, blogging isn’t dead at all, and there’s no shortage of companies and communications professionals that are just getting started and wanting to learn its basics. The PRSA seminar is just one example; there are countless others.

So the challenge for those of us who are trying to stay on the cutting edge of online communications is this: How do we balance keeping up/experimenting with the latest social media/digital marketing tools while also ensuring we don’t lose sight of the importance and range of applications of the older ones?

Photo credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Share This