As I send out a bunch of nice-to-meet you e-mails this afternoon to folks that I met at Forrester’s Consumer Forum 2008 in Dallas on Tuesday and Wednesday, I’m reminded that my favorite business cards are the ones on which I have plenty of white space to scribble down information.

I don’t trust my memory. I like to jot down a few notes right away about the people I speak with at conferences and meetups (see the examples below). If I don’t, there’s a very good chance I won’t remember Holly from Jennifer or David from Kevin when I look at their cards even a day or two later.

Business cards with white space

What doesn’t work

And because I want to take notes on the cards themselves, these two styles are very unhelpful for me:

  1. Business cards that are printed on a colored background — on the front and back
  2. Business cards that are printed with a glossy finish

Colorful and glossy business cards might look cool, but how effective are they if the person you give them to can’t follow up?