I haven’t been shy in the past about saying that the one-size-fits-all approach to pitching bloggers is lazy — and largely ineffective. Plus, pissing off the bloggers that the firm or PR agency is hoping to target in the first place can never be a good thing.

But lest my frequent calls for personalized, relevant, no-marketing-gobbledegook pitches be dismissed as unrealistic and not worth the extra time, I refer you to a recent case study on blogger outreach published by Todd Defren and the folks at SHIFT Communications.

In the study, Todd outlines SHIFT’s work in blogger outreach as part of a campaign to get out the word for slydial, a service that allows its users to connect directly a person’s voicemail system — without having to actually call them first.

SHIFT’s campaign targeted bloggers in several sectors — business, tech, women’s lifestyle, men’s lifestyle, teen, gossip and mobile — and get this: each and every one of them received a unique pitch.

The results? Impresive. Virtual ink in 381 blog posts, including biggies on Tech Crunch and Perez Hilton that helped spread the word about slydial.

If you’ve been looking for fresh examples of how to do blogger outreach the right way, Todd’s served up a good one!

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