I’ve always wanted to speak at Harvard.
And earlier this week, I did just that, co-presenting with Bob Collins to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.
I discussed how brands can build and join online communities (specifically from the vendor/agency perspective), while Bob focused on content creation and content marketing.
A [...]

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I spent a couple of days in Toronto last week at the 2009 mesh conference last week. Here are five thoughts still dancing in my head from the trip:
1) Toronto’s mayor is a Twitter fiend
The fact that David Miller (@MayorMiller on Twitter) knew how to snap and post a Twitpic — with proper hashtag and [...]

What is a group of Red Sox fans to do on Opening Day of the baseball season, when flying to Boston to watch the game in person just isn’t an option?
Why, throw a tweetup, of course!  And thanks to the organizational efforts of Kyle Flaherty, Jason Stoddard, and the good folks at Third Base in [...]