It is with some apprehension that I enter into the world of online video production.

In the audio or video discussions that often pop up on blogs and podcasts, I’ve always felt aligned to the former. Whether it’s how my brain is wired–I am more of an auditory learner than a visual one–the memories of my childhood spent listening to Red Sox games with the transistor radio next to my pillow, or a general reluctance to throw myself into the major time suck that is shooting and editing video, I’ve spent far more time over the years producing and consuming web-distributed audio content.

And yet … despite its multitasking and rich storytelling potential, audio is simply no match for video in the tell-your-friend-about-it department.

Think about it: When’s the last time you sent an e-mail or tweet with the “check out this great audio clip!” recommendation?

And so, as part of my effort to produce content for LiveWorld that others will want to talk about, and share, I’m trying my hand at online video. It doesn’t mean I’m abandoning my audio work completely, but it does mean that I’ll be spending plenty of time in iMovie ‘09 and Final Cut Express.

Two of my first video productions–interviews with PBS Engage’s Jayme Swain and C.C. Chapman from The Advance Guard–are below. If you do offer feedback, be gentle; I know I have plenty to learn!

(RSS readers: You may need to click through to the original post to see and play the videos.)

PBS: Building Online Engagement

C.C. Chapman on brands connecting to fans online

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