A good reminder this morning from Chris Brogan that “links are good manners.”

I couldn’t agree more.

Here are two slides that I often include in my blogging presentations:

Link liberally

If you’re writing about another blog post or story in the news it, link to it. If you’re blogging about a cool new website that’s caught your eye, link to it. If you’re writing about your competitors, link to them, too.

Don’t insult your readers by operating under the antiquated notion that they’ll click to another site and never, ever return to yours (Yes, I’m talking to you, mainstream media websites!). Because if they do, then your content just wasn’t very interesting in the first place.

Instead, try this: Be a resource that shares loads of helpful and interesting links and your readers will want to come back to your blog or website again and again. (Ever heard of Google?)

The web is built on links. So use them.

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