Can you imagine not having easy access to drinking water in the middle of a brutal summer heat wave?

I certainly can’t, and yet that’s the reality facing hundreds of people who live on the streets of Austin.

Enter Alan Graham and the Austin-based nonprofit Mobile Loaves & Fishes (MLF), which has just kicked off a campaign to distribute cold drinking water to the capital city’s homeless population.

Alan is using social media to get out the word about MLF’s efforts, including Twitter (@MLFNow), blogging, and You Tube, and he’s asking for fundraising support.

Here’s a video from Alan with more details:

(RSS and e-mail readers: You may need to click through to the original post to see the video.)

To support MLF’s work and help #KeepAustinCool, visit http://www.MLFNow.org/water.

In the interest of full disclosure, our Social Media Breakfast Austin group worked with Alan and Mobile Loaves & Fishes to build a social media strategy earlier this year.