Some quick hits on last week’s annual WOMMA Summit (disclosure: my employer, LiveWorld, was a sponsor), held at the Paris Hotel & Casino in Las Vegas.

* A trip to the emergency room on Day 1 (nothing serious, as it turned out!) derailed a sizable chunk of the event for me, so I didn’t attend nearly as many sessions and keynotes as I had planned.

* There’s something to be said for talkable signs, which were an appropriate reflection of the “Creating Talkable Brands” theme of the conference itself.

* PEMCO Insurance CMO Rod Brooks (@NW_Mktg_Guy on Twitter) was informative and entertaining in his breakout session on best practices for corporate tweetups. Brooks shared the story of a successful tweetup that PEMCO organized in just 48 hours to coincide with the launch of its latest “Northwest Profiles” commercial. The key takeaways for me:

• Offer attendees a “special reward” for being there — in this case, the live premiere of its comical 30-second TV spot.
• “Know your tweeters.” PEMCO limited its invitations to online influencers that it had already established a relationship with.
• Once the event has concluded, work to “sustain the buzz” by accepting interview requests, promoting blog posts/tweets about the tweetup, etc.

* Sharpie Uncapped typifies the shift on the web away from static corporate websites. After just six months, the community and social-aggregation website is now drawing 10 times more web traffic than the more well-established Sharpie.com, according to Newell Rubbermaid VP Bert DuMars (@bwdumars on Twitter).

* Not quite sure what to make of Chuck Harwood’s contention that the new FTC guidelines on sponsored conversations “are not really binding law.” The assistant deputy director at the Bureau of Consumer Protection says the changes are really meant to “educate and inform.”

* Brand Autopsy’s John Moore–who also doubles as the “WOMMA Enthusiast”–has just set the standard for curating a boatload of conference tweets in the form of a PowerPoint presentation presentation.

Moore’s weekend project was whittling down 3,600 posts into 165 “Talkable Tweets” that captured the essence of the summit. For the person who didn’t attend the conference–or, say, the guy who spent Wednesday night in the emergency room and most of the day Thursday recovering–these highlights offer a nice recap.

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