Loving this suggestion from Jason Falls on how to create and maintain a blog that people will want to read, interact with, and talk about: Throw out the so-called rulebook and blaze your own trail.

Jason can certainly speak with confidence on this topic, as he regularly delivers thought-provoking posts that leave plenty of people talking on his own Social Media Explorer blog, which, it’s worth noting, has spent some time atop the Ad Age Power 150 list of best marketing blogs.

In the audio interview (embedded at the bottom of this post) he gives to GasPedal, previewing his upcoming session at the “How to Be Great at Word-of-Mouth Marketing” Conference, Jason offers a few other words to the wise on blogging:

1. You don’t always have to listen to the advice of the powerful bloggers who are selling something.
2. You don’t need to spend big money to build a successful blog.
3. Give your audience “little nuggets of content” that they’ll want to share.

Have a listen to this full conversation with Jason to get yourself pumped out about blogging.

(RSS and e-mail readers: you may need to click through to this original blog post to play the interview.)

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