Zena Weist knows a thing or two about building and implementing social media strategy for big brands, previously with EMBARQ (outstanding case study!) and now with H&R Block.
That certainly means Zena will have plenty of “social wisdom” to dispense when she comes down to Austin this March for her second SXSW Interactive. But what else is she hoping for from the conference? Here are Zena’s Great Expectations in the latest installment of our “SXSWi 2010 Voices” series.
“Inspiring Conversations. Club House SMC. Connecting. Integrated Media Case Studies”
About Zena
Zena Weist is the new social and interactive media director for H&R Block.
Blog: Nothin’ But SocNet
Twitter: @ZenaWeist
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