Talking about community marketing and content creation at Harvard

I’ve always wanted to speak at Harvard.

And earlier this week, I did just that, co-presenting with Bob Collins to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.

I discussed how brands can build and join online communities (specifically from the vendor/agency perspective), while Bob focused on content creation and content marketing.

A quick video recap from Bob and me is below. (RSS readers: you may need to click through to this post to see the video.)

(Update on 4/20: Slides added below)

Slides: ‘The Business of Online Community’